I took the Russell Brunson: Build Your Brand Challenge, and weeks later I'm still running on the fuel. It was the final, Tony Robbins, "Identity" speech that held my attention. I listened to his story about running 13 miles home at 3 AM because the buses were on strike, and his story about the brilliant 4 year old who talked about creating his destiny. I thought about Tony's speech for weeks, and I kept hearing the message, "You are your identity."
If you identify with a thief then NO.
If you identify with someone who works hard and is honest then YES.
P.S. In todays scenarios there is no "it depends." Choose a side. If you don't know what you would do then you are screwed for the remainder of this exercise.
If you identify with someone who is lazy, tired and over the hill, then there you go.
On the other hand, what if your identity was to be the top Realtor in your city? In that case you're going to have to do EVERYTHING the top realtor does. You don't have to do it in one day; BUT, all of your actions have to work towards being that person you identify with. It sounds so simple, and it is if you avoid falling into the shiny object trap.
Many young people tell me they are doing many things. Many young people in the city have two jobs and a side business. Many times the side hustle and real hustle aren't related. This challenges identity because the old saying, "I'm a jack of all trades" no longer equals success.
We are a specialized society.
What if you're like me? A jack of all trades? You can identify with the fool as much as you can identify with Bill Gates. You think you are truly amazing.
I was struggling with my identity so I shot the struggle out into the universe and this shot back.
Once a person is able to recognize that all behaviour is actually useful in some context, they can stop judging it as bad and start focusing on how to get the results they want on the current situation.
My behaviour under scrutiny was the drink. I loved this double IPA called Amnesiac by Phillips Brewing. It's 8.9% alcohol and two 650ml bottles could pass in one sip. Plus, a Tequila here, Johny Walker Blue Label there...
After 20 years of testing I came to the conclusion that I don't identify with an alcoholic. I do identify with my dad who never drinks. I identify with the greatest speakers in the world and none of them brag about getting hammered on a Tuesday. Some of them call alcohol poison. Sticking to my rule, I had to make the decision.
Nothing won this round. My neighbour introduced me to Allen Carr: The Easy Way To Stop Drinking. And I stopped drinking.
You might wonder, how was the drinking useful? Well, I like the edge of the seat stories. Those stories help students open up. I'm a speaker and a trainer. My job is relating to people, opening people up, and injecting them with massive speaking confidence.
This is where identity matters. Everybody starts out guns a blazin but what about three years into your project, and you have doubts...
Seriously, I've done this a number of times. I was once gung ho on writing an international best seller. I spent two years writing and rewriting every single day. The next step was to get a book agent, sign a publishing deal and shoot for the stars!
That was 10 years ago.
On second thought. I'm still working toward that goal because I identify with a best seller. Writing is good for the soul.
Now, what if your identity hasn't come to fruition after 10/15/20 years? What if you've given up hope?
Let me be clear.
You are what you think.
I don't know whether or not you have negative thoughts, but you are a human and humans have the ability to FOCUS. It's up to you whether or not you maximize your thinking potential, and use it to intensify the good feelings you'll experience after you sleep and dream thinking about identity. Around here we call it 'full brain thinking.' That's when your left logical brain is able to retain the lesson, and the creative right brain is off making pictures of you feeling good about your life, your decisions, and the actions you are currently taking.
If you haven't fully realized your goal then now is the time to eliminate doubt. Not all at once, that would be crazy. Imagine your IG or facebook having 100 million raving fans, tomorrow. You wouldn't know what to do with yourself, or would you? The 10,000 DM's an hour would be a lot to handle. Doubt is good, it allows you to build experience and skill at your own unique pace. Now, just for the sake of doing it, I encourage you to imagine taking all your doubt and stretching it out in front of you, freeze it, shatter the ice, and notice where it's gone now. I want you to take a moment to create a vision of you maximizing your full potential. You are completely free and at peace. You did it!!!!
While you're there take a minute to see what you see, hear what you hear, and feel what you feel.
Now, slowly or quickly work your way back from that moment, to now. Imagine all the events that have to take place in what order for you to achieve that vision. The steps don't have to be clear because your mind knows what to do. Trust your intuition.
I challenge you for the next 24 to 48 hours to work on this vision of yourself. Utilize your full brain by going there and working your way back to now. Going there and working your way back to...
The lesson is that you are what you think, you are the only person who can put the pedal to the medal on your goals, you must persevere, and please give back the $100 before saying to the universe, "Thank you, thank you, thank you, for my 10 fold, $1,000 return."
Now is the time to encourage all your actions and behaviours to work together.
Have a great and wonderful day!
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